I’m a full-stack, AI-enabled, senior marketing leader embedded in your team without the full-time cost.

I bring the accountability of a CMO, including strategy, leadership, and P&L responsibility. I ensure marketing performance on the metrics that matter. My approach is data-informed at every stage, so your marketing investment delivers a reliable return to the business.

In addition to the direction you provide, every engagement includes an optional 360-degree audit of the current marketing function that assesses alignment with business goals, team potential, and GTM gaps, with actionable recommendations based on your stage of business.

Where I personally go deepest, and where clients get the most value from my 20+ years of experience, follows.

When brand, communications, and content resonate, companies attract the right buyers and spend less on customer acquisition and renewal. Your brand, product positioning, and the content that connects to customers should tell a consistent story, especially in modern, AI-impacted marketing.

AI reads every touchpoint as a unified signal. Messy signals lose volume.

I align positioning with a differentiated brand narrative, then translate that alignment into the communications assets that bring your brand to life consistently across every channel.

I've led rebrands, brand refreshes, and repositioning efforts, along with PR, corporate communications, and content development, to deliver measurable growth and revenue outcomes.

AI has made it possible for products and features to be shipped faster than ever, which means positioning & messaging tailored to the most valuable Ideal Customer Persona (ICP) have never been more important. Further, winning positioning delivers better growth outcomes at every stage of a customer lifecycle with less marketing investment.

With more than two decades of experience in product marketing, research, and testing, I’m an expert at crafting resilient, defensible positioning that serves as the foundation for every campaign.

Never miss a timing window or product launch opportunity again.

The education market is complex and operates within explicit timing windows, with regional and state-level constraints, such as legislation and funding, playing a key role. As an education market expert, I build campaigns that distance your company from the competitive set, with go-to-market plans that align business objectives to strategy and tactical execution, including channels, budget, and measurement.

I can lead many elements of campaign execution independently and pull in trusted partners when needed.

Good decisions can be led by instinct, but confident decisions are backed by data.

Whether collaborating with a full-service research partner or using AI tools to swiftly aggregate and analyze publicly available data, research & testing derisk every investment.

Market, customer, and campaign performance insights are an integrated thread that runs through everything I do.

Over the years, I've led primary and secondary research, including brand audits, customer satisfaction studies, NPS, trend analysis, and ICP validation, with findings that inform confident decision-making.

I believe people do their best work when they feel seen, supported, and trusted. Young teams especially benefit from having a “been there, experienced that” coach in their corner.

My leadership style is rooted in servant leadership, positivity, compassion, and accountability, with a healthy dose of fun. I've built and transformed marketing teams, hired and developed talent at every level, and designed marketing training programs used by Fortune 500 companies. Nothing brings me greater joy than seeing those I’ve led or mentored shine in the spotlight.